The development of Smart Industry refers to the far-reaching digitization and interweaving of devices, production resources and organizations (the ‘internet of things’), resulting in new production methods, new business models and new sectors.
We are asked to come up with an appropriate animation in which these objectives can be communicated clearly. Together with ““de boerenjongens” came we agreed to take a bicycle factory as an example. They have to do with many different suppliers and deliver a beautiful end product that is sold and sold through different channels. All these steps in the process are bathed in a standardization.