Pica Typing is the typing course from Blink. As a result of spectacular facts about countries, animals and buildings, children learn to type blind. Children receive extra guidance from a personal type coach. This coach follows the results and gives extra motivation and tips when needed. You can already get the type diploma within 12 weeks.
For Blink publishers group we made about 10 10-second commercials to promote the type of PicaTypen course. We decided to choose the 9 most interesting and fun facts from the typing course and made the commercials around it. This assignment we got after winning a pitch set out by Blink and Alies Kool Together with Alies, we have further developed and shaped the commercials.
All commercials have been broadcast on the Dutch and commercial channels and are being repeated every year for the time being.